Thoughtful design for brands with stories to tell.
Creating thoughtful brand identities, design solutions and illustrations that connect with the right audience.
Recent work.
Arctic Potion branding
A brand identity for Arctic Potion, a Singapore-based skincare startup powered by Nordic-derived ingredients. Inspired by the meeting point of science and Nordic magic, crafted to connect with Southeast Asian consumers while celebrating the product's Nordic origins.
SeidrLab brand refresh
A brand refresh and redesign of the brand guidelines for SeidrLab, a human-first AI transformation consultancy. Inspired by the idea of Soft Naturalism, the identity explores the intersection of synthetic and organic, balancing technological innovation with a human-centred approach.
Rude Olive brand concept
Designed for the after-hours crowd, Rude Olive turns olives into a bold, social snack. The identity embraces humour, attitude and a touch of trouble, positioning the brand as the perfect companion for late nights and good company.
About.
Meanwhile by Juli is the creative practise of Blue Mountains-based designer Julianna Sinisalmi.
Combining strategy, creativity and a problem-solving mindset, her work spans branding, illustration, and print and digital design.
With six years of experience across both agency and independent practice, Juli combines the professionalism of larger studios with the personal approach and flexibility of working directly with the designer.
Her experience ranges from boutique brand identities to large-scale publication design for government organisations and national institutions.
Working with clients across Sydney and beyond, she creates thoughtful design solutions inspired by Nordic simplicity and a contemporary use of colour, with each project approached with intention and designed to leave a lasting impact.
Approach.
Approaching every project with curiosity, intention and a problem-solving mindset. Creating thoughtful design solutions that balance creativity with purpose.
01 Discover
Understanding the goals, audience and the why that shape the direction of the work.
02 Define
Developing the visual system, refining ideas and creating a cohesive foundation for the work.
03 Deliver
Applying the final solution across the chosen touchpoints and preparing assets for the world to see.
Contact.
For project enquiries and collaborations, get in touch via the form below or email hello@meanwhilebyjuli.com